In today’s marketplace, your reputation is directly tied to your brand experience. It’s essential to building the relationships that lead to long-term growth and success for your law firm.
Managing your online reputation requires you to respond to opinions and feedback about your services and brand.
Knowing how to manage your online reputation prevents damages that lead to a loss of revenue while helping you cultivate credibility and trust with your target audience.
Law firms must create transparency in their online communications. This includes responding to feedback and criticism through all of your firm’s communication channels.
You need to provide a way for current and prospective clients to communicate with your law firm. You can use this to ask for valuable feedback that improves the services, content, and other resources you provide.
Law firms should address criticism early and publicly. This demonstrates a willingness to take responsibility for client issues while preserving the integrity of their reputations.
Poor responsiveness or a lack of consistency in your law firm’s online communications hurts your reputation over time.
Managing How Your Audience Sees You
Your audience’s perception of your law firm’s brand may not be the same as your own. Managing your online reputation is an essential part of shaping public perception and preventing issues from affecting your practice.
Images related to your law firm and its team should represent your brand in a way that’s congruent with its values and mission statement.
Images convey a wide range of qualities that shape your audience’s impression of your law firm.
Online reviews help consumers determine the best choices when looking for services and products. But negative reviews cause lasting impacts on the reputations of today’s brands. Users can provide details related to their experiences with your legal services, and satisfied clients provide invaluable word-of-mouth marketing for building the credibility of your firm’s brand.
Essentials of Online Reputation Management
In addition to developing transparency online, it’s important to monitor your brand over time.
Use social media and Google Alerts to track any mentions of your law firm. This makes it easy to address negative feedback quickly and clarify the misunderstandings that can occur online.
Respond appropriately and be willing to listen to feedback without dismissing the opinions and feelings of online users. A simple message letting users know that you’re working to address a given issue may be all you need.
You should regularly Google your law firm to see what appears on the first page. This is critical to your online reputation, as it’s the first impression that users see when searching for your law firm or its services.
Use feedback and criticism as an opportunity to improve your brand. No business is perfect, and understanding the needs of your audience and the ways in which you can better serve them will position you ahead of your competitors in the long run.
By learning from mistakes, you’ll be more likely to improve your brand’s reputation and minimize any damages related to negative feedback or other issues.
Let us know what challenges you’re having in managing your online reputation in the comments below. We’ll help you manage your reputation so that you continue to build a powerful brand that places you as a leader in your industry.
- Essentials of B2C Marketing for Your Law Firm ( August 16, 2017 )
- B2B Marketing for Law Firms ( August 2, 2017 )
- Essentials of Advertising for Law Firms ( July 19, 2017 )
- How Law Firms Can Write Advertising Copy That Sells ( July 5, 2017 )
- Following Up With Prospects and New Connections After a Speaking Engagement ( June 28, 2017 )
- Does Direct Mail Work Anymore? Here’s What Your Law Firm Needs to Know ( June 21, 2017 )
- Turn Conference Connections into Lasting Opportunities ( June 14, 2017 )
- How Print Ads Impact Your Social Media Results ( June 7, 2017 )
- How Podcasting Can Take Your Digital Marketing to a New Level of Success ( May 31, 2017 )
- Bus and Bench Ads May Be Too Outdated for Your Law Firm’s Marketing…Here’s What to Do Instead ( May 24, 2017 )